Sunday, December 11, 2005

 

And on the eleventh day of Christmas......




An ICM poll for the Daily Telegraph puts the Conservative Party two points ahead of Labour. In even better news, 40 per cent of those asked said that if Gordon Brown was to become the next Labour leader then they would vote for Cameron.

"A YouGov poll for the Sunday Times newspaper puts the Tories on 37 per cent, Labour on 36 per cent and the Lib Dems to 18 per cent". (http://www.epolitix.com/)

Also I cannot help but notice how much pressure Charles Kennedy is now under since Cameron became Conservative leader.

Comments:
This is indeed great news

But then again, polls don't tend to mean that much. I can't help but wonder whether this poll is based merely on the kerfuffle around Cameron's election, and perhaps not a more "real" shift in opinion. But who knows?
 
Cameron has to deliver something not just rely on polls in the media business.

Tories of old never quoted polls not because they were bad (which they were but usually wrong) but because anyone whose got A levels let alone a degree will know that if you ask the right questions and target the right people you get the answer you want.

The trouble is Tonys focus groups over the past ten odd years have asked the right questions in advance, leaked the details to friendly journos whose papers or competitiors respond by commissioning their own polls on the same lines, providing 'conclusive' evidence.

In short these orwellian tactics either have to be exposed as they rightly should, or we play the Goebells to Browns Beria (KGB and Black propaganda chief). Given Camerons background in Media as a PR man I urge him to quit that mindset and think of the country.

That said a lead that can be built upon in the polls.
 
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