Tuesday, April 18, 2006
"Dave the Chameleon"
For those that didn't see the party election broadcast earlier today - Labour have launched a new campaign website to attack Dave Cameron and the Conservatives:
Dave changes from one colour to another, depending on whatever he thinks his audience wants to hear.
To supporters of the blue party, he changes deepest blue and tells them he is 'Conservative to the core'.
To supporters of the red party he changes into finest red, and tells them he is the 'heir to Blair'.
And to supporters of the yellow party, he changes into brightest yellow and says he is a 'liberal Conservative'.
He flip-flops from one position to another, depending on whatever he thinks you want to hear.
But underneath it all David Cameron will always remain true blue through and through.
'I am Conservative to the core of my being, as those who know me best will testify'.
David Cameron, Telegraph, January 23 2006
I must admit to being quite amused at seeing Dave on the TV, I think it just might be an effective strategy against us. However it will be interesting to see whether Labour can continue to run the "Dave is unprincipled" message and the "Dave is still Tory" message in the same attack.